118118 Runner Costume
The 118 118 runner costume pays homage to the iconic advertising campaign by a UK directory assistance service. This distinctive outfit captures the essence of the campaign's characters, who were portrayed as retro-inspired runners with their signature striped attire and memorable moustaches.
Central to the costume is the bold red and white striped athletic top, reminiscent of vintage sportswear styles from the 1970s. This top, often sleeveless or short-sleeved, exudes a sense of athleticism and nostalgia. Paired with white athletic shorts or leggings, the ensemble completes the sporty look, allowing for ease of movement and comfort.
To fully embody the 118 118 characters, accessories are key. These may include a red or white sweatband worn around the head, wristbands, and sometimes even fake adhesive moustaches to mimic the distinct facial hair of the campaign's protagonists. Additionally, the costume may feature the iconic "118 118" branding, resembling a bib or race number, prominently displayed on the chest.
The 118 118 runner costume is a fun and instantly recognizable choice for costume parties, themed events, or charity races. Its retro-inspired design and bold colors make it a standout ensemble that captures the nostalgic spirit of the advertising campaign.
